ALWAYS ALWAYS compress your images before uploading. Carrot’s built-in image compression is great, but if you’re uploading a 10mb photo, it can only be compressed so much. Here’s how to get around it and make sure your site is fast at the same time!
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What’s up, everybody? Jason Moss here. Today’s video is video number four of our Investor Carrot tip series. This is how to compress images and why it’s so important to do that in the first place, not upload giant images to your website to keep things running smooth and fast. Okay?
Once again, if you’ve watched video number one, two, and three, my wife, Danielle, is going to go over everything with you, walk you through all the how-tos, and why you should be doing it in the first place. Okay? But before we get into that, there’s two things you need to do. If you do not have an Investor Carrot website yet, see the description below, use our link. Once you sign up, send me the receipt for that and we will give you access to all of our bonuses that are included.
Second thing. Get into this Facebook group. The link is in the description as well. Join this group. This is for Investor Carrot users only. We go over a ton of different things, tips and tricks. All of these videos are in here as well. How to do different design things, drop chat widgets, use scripts, set up notifications. Everything you need to know with an Investor Carrot website. Like I said, there’s links in the description below, but let’s hop into the video.
It’s fine. I’ll be the one to say it. Size does matter, Investor Carrot fans. As much as I want to make a that’s what she said joke, we’re going to stick to the actual topic at hand, and what we’re talking about are the images that are on your website, specifically the size of your images.
See, the size of your images impact your page load time, how quickly your pages load on your website. Google doesn’t like it when your pages load really slow. The number one cause of slow load speeds, you got it, large images. Let’s talk a little bit about how this happens with Carrot, how you can test it, and then how you can correct the issue.
First and foremost, if your Carrot website still has all the stock imagery on it, 99% chance you’re perfectly okay. They have made these templates already optimized as far as size for the images. Where you’ll want to check yourself is, if you’ve started uploading your own images, whether it be of homes or your headshots or pictures of your team or whatever it may be that you’ve added, or if you’ve added different stock images to be more relevant to your local market, that’s when things get a little bit tricky and you may or may not have compressed those images to make them a size that’s compatible with your site.
There’s a website you can go to, and this is the one that we specifically like to use. It is Google’s PageSpeed Insights. We already went ahead and ran a test on this one. Nothing super big glaring at us. It ranked a great score. Again, we always want to check against Google because they are, for lack better terms, the ones in control here.
To get a little bit more in depth on the breakdown or to understand where you may be having an issue with a specific image, we also like to go to this gtmetrics.com. You will pop in your address here, and then scroll down, and under this waterfall of images, you can see the size of every image that you have and how long it takes each one to load. Again, our website still has all the stock imagery on it from Carrot setup. We haven’t put any personal images or changed out any stock photos. But if there were anything in here that we’re going to say would be over, say, 500 kilobytes, you’d probably want to go ahead and take that image and compress it just to make sure that it’s not going to impact your page load speeds.
If you need to compress an image, this is our favorite site to go to, and it’s actually the first one that comes up when you Google compressing an image, and that’s compresspng.com. The reason we like this one is because, whether you have a JPEG or a PNG, you can toggle back and forth and make changes here to the file that you’re wanting to upload.
We put in a test image here, went ahead and uploaded it. It automatically did a compression on it. Then, if you come down here, you can compress it even further. It shows you what you’re compressing it down to. The original was 736 kilobytes. Now we got it down to less than 179. By simply dragging this slide, you can compress it more or less. You’ll notice a very fine change. You’ll eventually find a breaking point. See, if I go all the way down, it’ll distort it past the point of recognition. But we can get this one pretty low and it still looks great. This is a fabulous size, super small, and will work wonderfully on the website. You just go ahead and hit apply, and then you can download that compressed image and put it on your website.
Again, this is one of those things that Google’s really particular on. They’re very big on user experience, and slow page load times hinder that user experience. Let me ask you the last time you waited more than a couple seconds for a website to load. Chances are you hopped off and went for a different result. Don’t let that be you.
It’s so important to go ahead and refresh and update some of the content on your website. But in doing so, just make sure that you’re compressing those. One thing we noticed that happens a lot specifically are logos. If you have your logo created by a graphic designer, they tend to send very large files. Go ahead and compress that before uploading it to your site. The same thing with any type of professional photography or even your iPhone, guys. These phones take such incredible pictures nowadays that you really do need to compress them before uploading them to your site.
Of course, if you have any questions, drop them in the comments below. Let us know what your page load speed was and if you ran into any crazy surprises when you were taking a look at that. We’ll see you in the comments.